We love supporting a great cause. It's even better when we can do it at the beach! Olita was thrilled to sponsor the first ever Ohana music festival. More than 22,000 fans enjoyed the sand, sun and music at Doheny State Beach in Dana Point, CA on Saturday, August 27th and Sunday, August 28th. It was a fantastic weekend for music, surf exhibits and ocean awareness, drinks, artisan food and more.
Eddie Vedder closed the show Saturday night with Neil Young’s “Rockin’ In The Free World”. Eddie was joined by 11-time World Surfing League champion Kelly Slater, Jack Irons, Lily Meola, Band Of Horses, John Doe of X, members of Mudhoney, and various other artists who performed throughout the day. Eddie Vedder also joined Elvis Costello, X, Cat Power, and Jack Irons onstage both Saturday and Sunday. Sunday night wrapped up with a performance under the stars by Lana Del Rey.
Olita is very happy to be a part of Ohana festival and the Ohana Luau which raised over $175,000 for the San Onofre Parks Foundation, a California non-profit that cooperatively works with the California State Parks to develop, preserve and enhance the recreation and experience of California's unique and beautiful coastal parks.